"Paper Four" -- Interactive paper
While I was initially less-than-impressed by the fact that it's 3cm thick, it looks like that's simply a mounting choice and not a requirement. The NewScientist article mentions that it's a layer of paper printed with lines of conductive ink that's used to do the sensing. If you were to combine this with an e-ink / e-paper display and some printed circuitry and could start manufacturing electronic devices almost entirely of paper.
What I'd love to do is take something like this and augment my paper wallet with a built-in PDA..